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WRITING SAMPLES

FUTURE-PROOFING ESSENCE

This piece titled Future-Proofing ESSENCE is a speculative marketing  research plan. This reading includes data collection tactics, data visualization, and a MarTech stack recommendations to in order to ensure lasting impact of the ESSENCE brand through targeting a Gen-Z audience. 

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A Speculative Research Plan

PRESS RELEASE

This piece is a press release for a media event at the Blue Cross and Blue Shield of Illinois tower. As the coordinator of the building lighting messages I also lead the media relations efforts for program. 

BCBSIL Media Relations 

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