SOCIAL MEDIA & DIGITAL MARKETING
SOCIAL MEDIA
LOOK UNDER THE HOOD
The Look Under the Hood Series was created in partnership with the BCBSIL creative team. This series acted as a countdown to the first-ever NASCAR Chicago Street Race while bringing in a health and wellness focus and encouraging the audience to take control of their health. This was a succesful series that lead to the exponential growth of the engagement rate on Twitter/X.
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SPOTLIGHT ON...
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I created the "Spotlight On…" Instagram story series in order to leverage HSN celebrity vendors with the goal of deepening storytelling and driving reach and relevance. I pitched the series during my internship with the Home Shopping Network and my responsibilities included building strategy, developing KPIs, briefing, and handling outreach to the celebrity participants. The series ran weekly from January to March of 2022. The graphics were created by the HSN creative team.
LUCKY YOU GIVEAWAY
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I pitched this St. Patrick's Day giveaway idea to the HSN Organic Social Team. With their input and approval, I picked the items and briefed for this idea which came to fruition in March 2022. The giveaway aimed to engage the audience and build a positive relationship with the brand. Graphics were created by the HSN creative team.
COPY ​
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To the left is an example of copy I wrote for an HSN Instagram post. I wrote copy, including hashtags, for Instagram, Facebook, and TikTok weekly before scheduling the posts.